Selling used printing and bindery equipment with WireBids is easy. Our user-friendly platform connects you with a global audience of enthusiastic and loyal buyers online. Here are some tips to make sure you get the best price for your used printing press or paper folder:
Well-lit, detailed photographs go a long way. The more photos the better. In one extreme case, a lot with 48 quality photographs sold for $13,000 more than the exact same piece of equipment that only listed 3 general photos. Include pictures of the serial number plate where possible.
WireBids has found that adding a video to your listings improves bids exponentially. Lots with videos of the equipment in action fetch better prices and receive more bids than lots without videos. Videos offer bidders assurance on the quality of the machine and add transparency about potential flaws. Take a short video yourself- we can help you upload it!
Transparency is key when selling used equipment. Quality listings indicate any necessary repairs, number of impressions and other pertinent details. Buyers will bid more if they know the the machine has new rollers, an up-to-date service history or has been recently refurbished.
Sellers who spell out shipping costs also garner higher prices. Listing palatalizing and estimated freight costs gives piece of mind to bidders who may be hesitant on purchasing equipment located on the opposite end of the country. No one wants to buy a machine for a great price only to find that shipping it would cost an arm and a leg.
Reaching out to your buyers soon after the auction closes decreases the chances of a non-payment. Speaking with the buyers right after the auction ensures you can reach out to back-bidders in the event of a non-payment before they have a chance to purchase a similar machine elsewhere.