5 Pieces of Equipment to Make your Next Direct Mailer a Success

Despite the digital direction our world is seemingly headed, direct mail is still an incredibly viable marketing channel. According to ChoosePrint.org, Direct mail outperforms all digital channels combined by nearly 600%. Consumers notice it, read it and hang onto it for far longer than any digital ad.

But what makes a piece of direct mail successful? Marketers agree that a clear, concise call to action is key. Beyond content- what will make your direct mail piece stand out against the clutter of bills, magazines and letters. What equipment is necessary to make a splash? Tabbers, presses, laminators- you can find it ALL on WireBids. 

Digital Presses

IndigoDigital presses make it easy to create customizable short-run jobs. These presses are perfect for targeted brochures and postcards. Quick turn-around times and quality color accuracy make these the workhorses of the direct mail industry. Used digital presses such as the HP Indigo and the Presstek DI are a hot commodity on WireBids. Click here to check out what kinds of used digital printing presses up for auction.

UV Coaters

UVUV coating is a cost effective way to make your mail piece stand out. UV coatings provide multiple options, from gloss to matte and satin finish to protect your marketing message. These machines apply ultraviolet coating to the printed surface, such as card stock or thin paper. The coating cures when exposed to ultraviolet radiation. This technique is perfect for postcards, business cards, catalogs and beyond. The Digicoaters Premier K2 and the Tec Lighting Xtra Coat are popular choices. Click here to view the used UV coaters we currently have up for auction.

Laminators

Laminators increase the durability of your direct mail piece, offering protection from rain, wear and tear. Lamination truly preserves the message your company spends hours producing. There are two main types of lamination: hot lamination and cold lamination. 

Hot laminators use heat rollers to melt glue onto lamination film. This film is then applied to the paper or card stock with pressure rollers. Cold laminators use a plastic film coated on one side with an adhesive. The other side is glossy. When this glossy side is remover, the paper sticks directly to the adhesive. Click here to view the used laminators WireBids currently has available for purchase.

Envelope Printers

Envelope printers greatly improve the speed and efficiency of direct mail production. Envelope presses allow you to print on multiple sizes of envelopes, something sure to differentiate your mailer among the rest. Over-sized envelopes allow you to add special graphics and larger sales messages- right on the envelope. Check out our used envelope printers here. AB Dick 350 Envelope presses are a popular choice for direct mailers.

Tabbers

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These machines automatically apply tabs and seals to a variety of stocks, such as newsletters and booklets, securing pages for easy mailing. These tabs can be personalized by job, applying a seal with speed and accuracy. Choose from clear, paper or translucent tabs for greater impact. WireBids frequently offers used Accufast KT2s and Astro ATS-800s for all of your tabbing needs. Click here to view your current used tabbing options.
Whether you are looking for a UV coater or a digital press, you can find it on WireBids. We hold multiple auctions a month to provide you with the quality used equipment you need to run your business. Call us at (888) 229-5733 is you do not find what you are looking for. We’d be happy to help you track something down.

3 Resources to Learn about the Printing Industry

Print Media Center

Print Media Center fosters communication within the industry. Their website is full of up-to the minute information on innovation and technology mixed with colorful content from thought leaders. They host a weekly #PrintChat on twitter, where industry leaders share their smarts about printing in an informal, fast paced discussion. Check out their global directory of all things printing.

Printing Impressions

Printing Impressions bills itself as “America’s Most Influential and Widely Read resource for the Printing Industry.” The organization highlights case studies, technological advancements trends throughout the graphic arts industry. Check out Julie Greenbaum’s “The Week that Was” where she highlights industry news and acquisitions.

Printing Industries of America

Printing Industries of America is the largest graphic arts trade association in the United States. The organization is dedicated to the advancement of the printing industry through research and education. WireBids is a member of the Ohio and Northern Kentucky chapter.  We’ve learned a lot as an organization through chapter meetings and roundtables. Click here to find a chapter in your area.

Bonus: YOU!

We are constantly learning from WireBids buyers and sellers. Our users are always alerting us of news in the equipment industry and sharing their successes with us. Contact us at (888) 229-5733 to learn how you can hold your own auction. Whether you have an entire shop or a few pieces, we will showcase your equipment to more than 10,000 users. We offer competitive rates and multi-channel advertising opportunities to get you the best price for your machinery.