Some might argue that photos are the most important thing to a lot listing. Ever hear the phrase “People only retain 10% of what they read”? While it may not be based in absolute fact, people absorb much more information from images than they do from descriptions.
In our auctions, photos are the largest driver of revenue for our sellers. In one extreme case, a lot with 48 good quality photographs sold for $13,000.00 more than the exact same piece of equipment with only 3 general photos.
So, What Makes a Good Photograph?
- Clarity. Take crisp, clear, photos. Hold your camera steady and take a few shots of the same angle – just in case one comes out blurry. A blurry photograph will automatically make the buyer associate it with something unprofessional or cheap, and may cost you money. The biggest reasons that photos come out blurry are:
- Camera Shake
- Missed Focus (if you have a camera with auto-focus, give it a moment to adjust before snapping away)
- Air Quality (if you are photographing in a warehouse, is there a lot of dust in the air? Try taking photos in the morning before things get unsettled throughout the day)
- Subject is too far away
- Light Quality (another reason why morning photos are great!)
- Lighting. Sure, lighting can affect how blurry photos come out, but you also want to make sure that your photos are bright enough without being too bright. Equipment can have a lot of small details that are hard for bidders to note. You know your photos have good lighting if you can see these details clearly.
- Get images of the Serial Number or Make/Model plate if possible. This will increase your authenticity and credibility with buyers, and allows them to do further research before buying. It may also allow you to have repeat buyers in the future!
- Take a lot! Take as many photos as possible – from every angle and detail. Avoid uploading multiple photos from the exact same angle, but get close up images of details or areas that could be easily damaged.