How To Create a Lot Listing

We make creating a lot listing on WireBids as painless as possible with representatives available to answer your questions and help you along the process.

If you have any questions about creating your listing, email us any time at or call us Monday through Friday from 9am-5pm, EST at (888) 229-5733.

Getting Started: In your Seller Dashboard, select “Create Lot Listing”

Set your title as the Make and Model of the equipment along with any extra features parts.

Select your listing type: a Timed Auction or a Fixed Price marketplace listing.

  • For Timed Auctions:
    • Decide whether or not to set a Reserve Price, check the box, and enter the price for approval. In some cases, reserves can dissuade buyers, resulting in lower prices. Set reserves with care and WireBids will contact you in case of denial or revision.
    • Disregard Auction Start/End Time. This will automatically update when the Auction goes live to bidders.

Set your Categories: where you want your listing to appear on the site when bidders search for lots in our Marketplace.

Lot Location: This should be pre-loaded with your listed address.

Payment: Set your preferred payment due date and what payment types you accept.

Restrictions: Who is allowed to place bids on your lot. Generally we set this as “No registration required” for US Buyers, and “Require manual approval for all users” for International Buyers. This means that you can approve of deny international bidders depending on if you do or do not have the ability to ship to these users.

Lot Description: Items with quality descriptions garner higher bids
Include as much of the following as possible, where applicable:

  • Serial Number
  • Impressions/Copy Count/Meter Count
  • Year Manufactured
  • Original Retail Price/MSRP
  • Condition
  • Repairs needed/Service history
  • Accessories Included
  • Any Specifications (often found on the manufacturer’s website)
  • Electrical Requirements
  • Dimensions

Seller’s Terms: This is your opportunity to list any specific terms or conditions of sale for the buyer. Are the items sold as is? Are all sales final? Do you charge a fee for credit cards? Is there a time frame for which items have to be removed? All of these are valid points to consider when creating your seller’s terms.

Shipping Information: Set your policies for shipping items. Do you offer crating/loading/palletizing? Is there a charge? Forklift or loading dock access? Will you offer loading assistance? Do you offer international shipping, or are there additional fees?

Inventory ID: This is for your own use, if you have multiple items or run a warehouse, it is a way to keep track of your inventory and ensure you are selling the correct piece of equipment.

Video: Videos are optional, but creating a short video to showcase your equipment is appealing to buyers and eases anxiety of making a large purchase of used equipment online. Either insert a direct video link here, or email a file of the video to your WireBids account manager and we will upload it for you.

Select “Save And Add Photos” when you are satisfied with your listing.

Note: At this point, once these answers are submitted, you can go back in to edit your lot listing at by selecting “Edit” under the Action column until the day before the auction launches. After this point, you must email any revisions to When you send in revisions, please include the lot number.

Upload photos on the next screen and select “Submit” when done.
For information on what photos to include, see our post with 4 Tips for Better Photos.

Alert WireBids when you are finished uploading your lots. We will then add them to our Combined Auction and follow up with any questions. You will be invited to confirm your listing before auction launch.

4 Easy Tips For Better Photos and Higher Bids – And Why Does It Matter?

Some might argue that photos are the most important thing to a lot listing. Ever hear the phrase “People only retain 10% of what they read”? While it may not be based in absolute fact, people absorb much more information from images than they do from descriptions.

In our auctions, photos are the largest driver of revenue for our sellers. In one extreme case, a lot with 48 good quality photographs sold for $13,000.00 more than the exact same piece of equipment with only 3 general photos.

So, What Makes a Good Photograph?

  1. Clarity. Take crisp, clear, photos. Hold your camera steady and take a few shots of the same angle – just in case one comes out blurry. A blurry photograph will automatically make the buyer associate it with something unprofessional or cheap, and may cost you money. The biggest reasons that photos come out blurry are:
    • Camera Shake
    • Missed Focus (if you have a camera with auto-focus, give it a moment to adjust before snapping away)
    • Air Quality (if you are photographing in a warehouse, is there a lot of dust in the air? Try taking photos in the morning before things get unsettled throughout the day)
    • Subject is too far away
    • Light Quality (another reason why morning photos are great!)
  2. Lighting. Sure, lighting can affect how blurry photos come out, but you also want to make sure that your photos are bright enough without being too bright. Equipment can have a lot of small details that are hard for bidders to note. You know your photos have good lighting if you can see these details clearly.
  3. Get images of the Serial Number or Make/Model plate if possible. This will increase your authenticity and credibility with buyers, and allows them to do further research before buying. It may also allow you to have repeat buyers in the future!
  4. Take a lot! Take as many photos as possible – from every angle and detail. Avoid uploading multiple photos from the exact same angle, but get close up images of details or areas that could be easily damaged.

5 Things to Know About Fixed Price Listings

  1. Fixed Priced items are items available through the WireBids marketplace. Fixed priced listings mean that Untitled-2you can purchase the equipment you need whenever  you need it! No more waiting for auctions to end. 

  2. That means that you can make an offer or buy now, directly through the website. If you make an offer, that means that it is up to the seller to accept or reject your offer!

  3. Fixed Price listings are up for longer than auctions are. That means that they have more time to get the offer you want as a seller, or make the offer you want as a buyer.


  4. Combined auctions can be unpredictable. Sometimes putting an item into a combined auction is like putting a tomato in a fruit salad; technically a tomato is a fruit, but that doesn’t mean that it tastes good with other fruits (or that other fruits taste good with it!). A fixed price listing means that the seller does not have to worry about how the other items in the auction may, or may not, impact the value of their listing. We recommend fixed priced listings for items where the seller knows the value of the item, or cannot wait for the next combined auction to launch to list the item.

  5. Closing a fixed priced listing is exactly the same process as in an auction! The buyer receives their invoice, contacts the seller, and arranges payment and shipping.


Don’t miss out on an opportunity to keep tax money in your pocket!

Section 179 – Don’t miss out on an opportunity to keep tax money in your pocket

Did you know that buying used equipment for your business can save you a significant amount off your federal taxes this year? Section 179 of the U.S. tax code is a gift to small business owners who are looking to expand their business by purchasing equipment.

This year, Congress allows business owners to deduct up to $500,000 in qualifying equipment in the year of its purchase, even if you do it on December 31. Under normal circumstances, you’d have to depreciate a long-lived asset over a number of years (for example, a printing press might have a life of 11 years). This law encourages small businesses to expand at a more rapid pace by keeping tax dollars in your pocket.

What’s qualifying equipment? It’s a very broad class of assets both new and used, including:

  • Equipment purchased for business use (e.g, machines)
  • Tangible personal property used in business
  • Business vehicles with a gross vehicle weight rating in excess of 6,000 lbs.
  • Computers
  • Computer software (“off the shelf”)
  • Office furniture
  • Office equipment
  • Property attached to the building that isn’t a structural component (commonly known as “fixtures”, like a printing press, air compressor, etc.)
  • Assets with its use split between personal and business use (your deduction will be reduced by the percentage of use time devoted to personal use)

Don’t hesitate—act now to take advantage of this great benefit to small businesses!

Your Questions, Answered: Part 1

I’ve seen this machine listed before? Why is this?

gbc_pro-tech_orca_iii_industrial_laminator_7-71.595fad69e2cbdThere are a few reasons you may see the same piece of equipment listed multiple times. One reason could be that the item was found not to be operational, pulled from the auction, repaired and added to another. Another reason could be because a buyer did not pay for the item or pick it up, despite our zero tolerance non-payment policy. Lastly, the item could have had a reserve that was not met. Sometimes people buy a machine, use it for several years and re sell it on WireBids.

How will I ship my equipment?

This is worked out between the buyer and seller. Many sellers outline how much they will charge to skid or prep the equipment for shipment on the auction’s terms or individual lot page. If not outlined, shipping is often the buyer’s responsibility. In most auctions, bidders can contact the seller directly during the auction to arrange shipping.

What happens if I don’t pay?

WireBids takes nonpayments very seriously. If the seller does not receive payment for your equipment your account will be in jeopardy of immediate removal. In some cases it cannot be helped and we will work the buyer and seller to come to a solution.

Our user-friendly website coupled with our continually growing user base make WireBids the best place to sell your used printing, bindery, mailing and packaging equipment online. Register today for a free account. Call us at (888) 837-8101 or to get started!